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Internet Advertising Competition Awards 2007 Call for Entries is Now Open
The Web Marketing Association announces the launched of its fifth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2007. [PRWeb Nov 13, 2006]
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Contextual Advertising and Site Monetisation
Contextual advertising, a form of site monetisation, which works by putting third party advertising on a web site and pays one a cost-per-click for every visitor who responds to it, is an increasingly popular part of the Internet marketing mix. The advantage of site monetisation, whether contextual advertising, exit traffic or affiliate marketing is that it creates an additional revenue stream to improve profitability and off-set many of marketing costs. Plus contextual advertising, in particular, is a great way to make a site more interactive and content-rich, and gives visitors a useful service that's relevant to their needs at that time.